4.2B
Link events attributed
Across 1,800+ customer accounts, the training set behind MoeLink's attribution model.
Live latency · p99 verified Q4 2024
Every URL becomes a measurable revenue event — not a black-box redirect.
MoeLink tags, routes, and attributes every link across paid, email, partner, and owned channels. Performance marketers see, in real time, which click actually closed the deal — and cut wasted spend by an average of 31% in the first 60 days.
- 4.2Blink events attributed
- 1,840+paying teams in 47 countries
- 71NPS, Q4 2024 (n = 412)
app.moelink.net / attribution / live
timestampsourcecampaignrev. attributed
14:02:11.482
paid.search
q4-brand-intent
$1,840.00
14:02:11.219
email.lifecycle
reeng-wk38
$612.50
14:02:10.901
partner.affiliate
g2-review-bonus
$2,275.00
14:02:10.704
organic.linkedin
founder-thread
$0.00
14:02:10.488
paid.meta
retarget-90d
$905.40
14:02:10.122
email.onboarding
d7-prompt
$318.00
Proof, before pitch
The numbers a performance marketer checks before they book a demo.
<50ms
p99 redirect latency
Independently verified by Cedexis / Radar in Q4 2024 — at peak, on production traffic.
1,840+
Paying teams
In 47 countries, as of Q1 2025. 94% logo retention over the trailing 12 months.
31%
Wasted spend cut in 60 days
Average reduction measured against each customer's pre-MoeLink baseline.
How it works
Tag → Route → Attribute. Three steps between a URL and a closed deal.
MoeLink sits between every outbound link and the destination. You mark each touchpoint once; the redirect engine stamps every click with source, campaign, and consent state; attribution writes the closed revenue back to the original link.
-
01
Tag every link
Wrap paid, email, partner, and owned URLs with the MoeLink short domain. Channel, campaign, creative, and audience are written into the link itself — no spreadsheet, no naming-convention drift.
-
02
Route through the engine
Every click hits the redirect layer: sub-50ms at the 99th percentile, cookieless server-side tracking that survives Safari ITP and Chrome 3P-cookie deprecation. Consent state passes through untouched.
-
03
Attribute revenue to the click
Closed deals write back to the original MoeLink-tagged URL. You see, in one table, which paid search term, which lifecycle email, and which partner drove the closed-won — not the last-click proxy.
The redirect layer
The redirect layer your campaigns actually run on.
Founded in 2019 in Austin by two former Bitly infrastructure leads. The same core engine has absorbed Super Bowl-level traffic spikes without a degraded redirect.
11.4M
Redirects per minute at peak
Average throughput during the March 2025 verified load test.
42ms
p99 redirect latency
Independently measured by Cedexis / Radar, Q4 2024, production traffic.
$24M
Series B, June 2023
Led by Accel, with First Round and Slack Fund. 86-person team, 41 in engineering and data.
RANKED #14 · INC. 5000, 2024 — 2,847% THREE-YEAR REVENUE GROWTH
Integrations
Native two-way sync with the stack you already pay for.
64 certified, maintained connectors — no community-built wrappers, no Zapier middle layer. Listed below are the operators most performance teams wire up first.
- CRMHubSpot
- CRMSalesforce
- CDPSegment
- WHSnowflake
- WHBigQuery
- ADSMeta Ads
+ 40 ad platforms · 58 analytics & ops tools. See the full connector directory →
Customer result
How a Series B SaaS team cut $1.2M in wasted paid spend in one quarter.
A 220-person B2B SaaS company was running paid search, paid social, and a partner affiliate program through three separate attribution tools — and getting three different answers about which channel closed the pipe. After switching to MoeLink, every tagged link wrote revenue back to a single table, and a 4× ROAS gap between two adjacent channels became visible inside the first billing cycle.
- $1.2Mpaid spend reallocated in Q3
- 4×ROAS gap surfaced between two channels previously reported as equal
- 11 daysfrom contract signed to first attributed revenue event
Recognition
The badges a procurement team actually reads.
- 2024 Inc. 5000 #14 fastest-growing private company in America
- 2024 MarTech Breakthrough Best Attribution Platform
- 2024 G2 Leader Link Management — six consecutive quarters
- 2024 Gartner Hype Cycle Sample Vendor, Digital Marketing — Link Management
- 2021 SOC 2 Type II Certified since 2021; full GDPR + CPRA consent passthrough
FAQ
Questions performance marketers ask on the first call.
Does MoeLink still work after Chrome 3P-cookie deprecation?
Yes. MoeLink shipped the first cookieless, server-side link attribution API in March 2023, and it is now in use by 600+ customers. Tracking survives Safari ITP and Chrome 3P-cookie deprecation without data loss at the redirect layer.
How is the 31% wasted-spend reduction measured?
The 31% figure is the average reduction in spend on channels that MoeLink attribution flagged as net-negative within the first 60 days of deployment, measured against each customer's pre-MoeLink baseline. Methodology is documented per-account during onboarding.
What's the deployment lift on our team?
Most teams are sending attributed revenue events within their first two-week sprint. Native 2-way syncs with HubSpot, Salesforce, Segment, Snowflake, BigQuery, and 40+ ad platforms mean there is no Zapier middle layer to maintain.
What does "attribution" actually mean here?
MoeLink writes closed-deal revenue back to the original MoeLink-tagged URL across paid, email, partner, and owned channels. The model is trained on 4.2 billion link events across 1,800+ customer accounts. We qualify every claim with methodology — there is no "100% accuracy" guarantee.
Who handles compliance?
MoeLink is SOC 2 Type II certified since 2021, and was the first link platform to ship full GDPR + CPRA compliant consent passthrough at the redirect layer. The full certifications list lives on the company page.
Book a 20-minute live demo
See MoeLink on your own campaign data.
A solutions engineer will walk through the attribution dashboard using a sandbox seeded with your channel mix — paid, email, partner, and owned. No slide deck. No SDR qualifying call first.