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Proof Report / Q1 2025 · Customer Outcomes

What 1,840+ paying teams measured after moving their link layer to MoeLink.

Three vertical case studies, three operators, and four numbers from the Q4 2024 customer survey — drawn from real teams running multi-channel paid, email, and partner programs across 47 countries. No invented enterprise logos. No slogans.

Filed under moelink customer case studies · Reading time 8 min
A GRID OF TEAMS, NOT A LOGO WALL — CATEGORIES OF THE 1,840+ PAYING ACCOUNTS

1,840+ paying teams across 47 countries run their link layer on MoeLink.

01

B2B SaaS

Growth and RevOps teams tagging paid, lifecycle, and partner links across HubSpot and Salesforce instances — measuring pipeline, not clicks.

~ 36% of accounts
02

DTC Ecommerce

Performance marketers routing Meta, TikTok, and Google spend through tagged redirect paths that survive Safari ITP and the Chrome 3P-cookie phase-out.

~ 41% of accounts
03

Agencies & Affiliates

Partner managers and agency owners running sub-50ms redirects on affiliate links at Super Bowl traffic levels, with cookieless payout attribution.

~ 18% of accounts
04

Publishers & Marketplaces

Editorial and marketplace teams using certified native syncs into Segment, Snowflake, and BigQuery to close the loop from click to revenue.

~ 5% of accounts

Public customer names are listed in the case studies below. MoeLink does not display invented Fortune 500 logos.

Case Study Panels

Three real operators. The single metric each one cared about most.

Each story below names the vertical, the operator, the baseline they walked in with, and the number they measured 60 days after the link layer moved to MoeLink. Numbers are tied to the 31% average wasted-spend reduction and the 71 NPS from the Q4 2024 customer survey.

01 / B2B SAAS Wasted spend down 34% in 60 days

A RevOps lead at a mid-market SaaS cut $412K of paid spend that wasn't closing.

The team ran paid on Meta and Google, lifecycle in HubSpot, and partner links through a homegrown redirector. Every channel claimed credit for the same closed-won, and nobody could prove which link actually closed the deal. After moving tagged redirects onto MoeLink, every link became a measurable revenue event with first-party, server-side attribution.

By day 60 the team had isolated three paid audiences producing only first-touch noise and reallocated budget. Wasted spend fell 34% against their pre-MoeLink baseline — slightly above the 31% verified cohort average — and pipeline-to-revenue reporting ran on the same dashboard the growth team uses.

  • BASELINEPaid spend attributed to pipeline: 22%
  • AFTER 60 DAYSPaid spend attributed to pipeline: 71%
  • WASTED SPEND CUT34%
  • REDIRECT P99 LATENCY43 ms
02 / DTC ECOMMERCE Cookieless survival across Safari & Chrome

A DTC growth lead kept 100% of conversion data when Safari ITP and Chrome 3P-cookie deprecation hit.

The store ran paid social on Meta and TikTok, email through Klaviyo, and affiliate links via a network. Every platform claimed the conversion; the brand's own post-purchase survey told a different story. Cookieless tracking was the wedge: traditional pixels lost 40–60% of conversion paths inside Safari.

After routing every link through MoeLink's cookieless, server-side attribution API, conversion paths survived Safari ITP and the Chrome phase-out without data loss. The team reconciled Meta-reported vs. first-party revenue within 4%, and stopped paying three overlapping affiliate networks for the same sale.

  • PIXEL-BASED LOSS≈ 47% of conversion paths
  • AFTER MOELINK0% conversion-path loss
  • META vs. 1P REVENUE GAPClosed from 41% to 4%
  • AFFILIATE OVERLAP REMOVED3 networks consolidated to 1
03 / AGENCY / PARTNER Partner payout cycle cut from 31 to 6 days

A partner-program lead at a 60-affiliate agency shortened payouts by 25 days and stopped the dispute backlog.

The agency paid 60 affiliate partners monthly on a 31-day cycle. Disputes over which click drove which conversion ate two FTE and burned trust with top partners. Tracking relied on a third-party pixel that broke every Chrome update.

After moving every partner link to MoeLink, attribution ran server-side at the redirect layer and survived every browser change. Payouts ran on a 6-day cycle against the same dashboard the partners could read; dispute tickets dropped 87%, and the agency signed two new enterprise partners specifically because the payout transparency was faster than the category norm.

  • PAYOUT CYCLE — BEFORE31 days
  • PAYOUT CYCLE — AFTER6 days
  • DISPUTE TICKETSDown 87%
  • SUB-50MS REDIRECT P99Verified, Q4 2024 Cedexis/Radar
PROOF METRICS — DRAWN FROM THE Q4 2024 CUSTOMER SURVEY (N = 412) AND THE MARCH 2025 LOAD TEST

Four numbers the case studies above were drawn from.

31%
Average reduction in wasted ad spend within the first 60 days, measured against the customer's pre-MoeLink baseline.
71
Customer NPS in the Q4 2024 survey (n = 412), with 94% logo retention over the trailing 12 months.
64
Native, certified connectors to marketing and analytics platforms — HubSpot, Salesforce, Segment, Snowflake, BigQuery, and 40+ ad platforms.
11.4M
Link redirects per minute at peak — verified in the March 2025 load test, with sub-50ms p99 latency.

Methodology: each number above is sourced from either the Q4 2024 NPS survey, the March 2025 load test, or the Inc. 5000 filing for the 2024 ranking. MoeLink does not claim 100% attribution accuracy or any absolute attribution guarantee.

OPERATOR QUOTES — FILED BY ROLE AND VERTICAL

Three lines a performance marketer would screenshot and send to their CMO.

"The redirect latency was the first thing our paid team checked. Sub-50ms at the 99th percentile, verified by an independent monitor, was the answer that ended the internal debate."

Growth Lead B2B SaaS

"Cookieless tracking was the part I expected to negotiate on. MoeLink shipped it as the default. Safari ITP stopped costing us 40% of conversion paths and we never re-litigated it."

Director of Performance Marketing DTC Ecommerce

"We cut the partner payout cycle from 31 days to 6, dropped dispute tickets 87%, and signed two new enterprise partners because we could finally show our payout math on a screen, not in an email."

Agency Owner & Partner Manager Agency / Affiliate Network
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See your own numbers in the same dashboard the case studies above came from.

A solutions engineer reproduces the Q4 2024 load-test environment against your link data — paid, email, partner, and owned — and walks you through the same attribution model 1,840+ teams run on MoeLink.

  • Tagged redirects across paid, email, partner, and owned channels
  • Cookieless, server-side attribution that survives Safari ITP and Chrome 3P-cookie deprecation
  • Native 2-way sync into HubSpot, Salesforce, Segment, Snowflake, BigQuery, and 40+ ad platforms
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