Skip to content

Every click, accounted for

MoeLink was founded by growth engineers who were tired of answering the board's favorite question with a shrug: 'which channel actually produced this revenue?' Last-click told one story, ad platforms told another, and the truth dissolved somewhere in the redirects between them. We built the link layer that makes every redirect a measurable event — from first touch to closed deal.

What the platform does

MoeLink sits at the layer every campaign passes through anyway: the link.

  • Link tagging and routing: branded short links with channel, campaign, and audience logic baked in — the same link can route differently by device, geography, or time.
  • Cookieless attribution: measurement built on first-party data and privacy-respecting methods, designed for a web where third-party cookies cannot be the plan.
  • Cross-channel visibility: paid, email, partner, and owned links report into one timeline, so 'what worked' has one answer instead of five.
  • Revenue mapping: clicks connected to downstream conversions, so attribution debates end with evidence rather than volume.

Who uses it

Growth and performance marketers, lifecycle teams, and partnership managers at companies where marketing spend is real money and real scrutiny. Teams typically connect MoeLink in days and see their wasted spend clearly within the first months — because for the first time, every link reports back.

Attribution should not require a statistics department or a leap of faith. MoeLink turns the humblest unit of the web — the link — into the cleanest signal you own. Your funnel has been trying to tell you the truth for years; this is the layer that lets it.